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sameAs cross-references

Last reviewed: 2026-06-14

sameAs cross-references sameAs is a Schema.org property that points from a business or person entity to their canonical references on Wikipedia, Wikidata, LinkedIn, and other authoritative sources.

The sameAs property in Schema.org links a business or person entity on your website to its canonical references elsewhere on the open web. A well-populated sameAs array is one of the highest-leverage tactics for AI-citation grounding because it lets AI assistants triangulate that "the BizAIReady on this page" is the same entity as "the BizAIReady on LinkedIn" and "Q140002954 on Wikidata."

For a small business, the most valuable sameAs targets are Wikidata (the load-bearing one, because Wikidata feeds Google Knowledge Graph and most AI training corpora), Wikipedia (if a page exists), LinkedIn company page, Facebook page, Google Business Profile, the relevant industry-specific directory (e.g., Hot Pepper Beauty for JP salons, OpenTable for restaurants), and X/Twitter.

For a person (e.g., a founder or named author), valuable sameAs targets include LinkedIn personal profile, GitHub if relevant, X/Twitter, ORCID for academics, and Wikipedia/Wikidata if the person has a page.

A single new Wikidata Q-item created at wikidata.org/wiki/Special:NewItem (claiming "instance of" + a relevant industry + linking the official website) is often the single highest-ROI 30-minute SEO investment a small business can make. The Q-ID then becomes the canonical entity edge that all other sameAs references chain back to.

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