Our mission
Small businessesshouldn't pay rent to gatekeepers.
Booking.com. Uber Eats. Etsy. Amazon. Tabelog. Mindbody. StyleSeat. Hot Pepper. For decades, small businesses across every category — restaurants, hotels, salons, clinics, retail, services, fitness — have paid 15-30% of every booking, every order, every reservation to platforms that connect them to customers. We're building the tools to skip them — by making your business the answer when customers ask AI directly.
The shift
Customers are starting to skip the middleman.
The platforms know it. The AI labs know it. Most small businesses don't — yet.
What you currently pay
Booking.com takes 15-25% per hotel night. Uber Eats: 15-30% per order. Etsy: 6.5% + mandatory offsite ads. Amazon: 8-17% referral. Mindbody: $99+/mo per location. Every customer they send costs a margin you didn't set.
When AI agents went live
Claude Computer Use, ChatGPT Operator, Perplexity Shopping, Microsoft Copilot Actions, Buy-in-ChatGPT, Google's Universal Commerce Protocol — all shipped in the last 18 months. They route customers based on the answer, not paid placement.
What citation costs
AI assistants don't charge a placement fee. They cite businesses that are findable, structured, and trustworthy. The work is one-time. The savings compound across every category — restaurants, retail, salons, clinics, services, lodging.
What we do
Make your business the answer.
We're not a marketing agency. We're infrastructure for small businesses to be visible to AI without paying ongoing fees to anyone — including us, after the build.
Audit
$47. We analyze where your business stands today vs ChatGPT, Claude, Gemini, and Perplexity. You get a custom report with concrete next steps — even if you decide to DIY everything from there.
Build
$497-$1,997 one-time. We build the LLM-friendly website that fixes the gaps. Schema.org markup, llms.txt, AI-crawler robots.txt, content patterns proven to lift AI citation by 30-40% (KDD 2024 research). One-time fee. You own the site.
Own it forever
After we hand off, you don't pay us monthly. You don't pay anyone monthly. Domain + hosting are tens of dollars per year. The customers AI sends you arrive at zero marginal cost — exactly the inverse of the platform model.
Our thesis
The middleman tax is dying.
For 15 years, every small business decision has been shaped by gatekeepers. If you ran a restaurant, you got bookings through Tabelog or OpenTable. A salon? Hot Pepper Beauty or StyleSeat. A hotel? Booking.com or Expedia. A retail shop? Etsy or Amazon. A clinic? Doctolib or Zocdoc. A fitness studio? Mindbody. A takeout shop? Uber Eats or DoorDash.
The deal was always the same: they bring you customers, you give up a margin. 15%. 25%. 30%. Forever. The platforms got rich. Customers got convenience. Businesses got squeezed.
AI shopping agents change this. When a customer asks ChatGPT "best dentist near me that takes my insurance," or "hotel in Lisbon under €150 with 24h check-in," or "hair salon in Brooklyn that does balayage," the answer doesn't pass through any platform's rankings or paid placements. The AI reads the open web, looks for structured data, and cites the business that has the answer in the right format.
The catch: the AI can only cite businesses it can actually read. Most SMB websites were built before AI-assistant discovery existed. They're missing schema.org markup, llms.txt, AI-crawler robots.txt rules, and the content patterns that make them citable. They're invisible to ChatGPT, Claude, Gemini, and Perplexity through no fault of their own.
That's the gap we exist to close. A $47 audit identifies what's missing. A one-time website build fixes it. After that, every customer the AI sends costs you nothing — no commission, no listing fee, no monthly subscription to anyone.
This is why we keep our pricing one-time. If we charged a recurring fee, we'd become the next middleman. We'd rather get paid once for honest work and stay out of your way.
Honest caveat
When this doesn't work yet.
We're not selling a magic wand. AI shopping is real but early. Most consumers still discover businesses through Google, Instagram, or word of mouth. The shift to AI-driven discovery will take years — possibly decades — to fully materialize.
And there's a risk we have to acknowledge: AI consolidation. If ChatGPT becomes the new Google, the new gatekeeper, then the "skip the middleman" thesis collapses. We're betting that AI shopping stays multi-platform — ChatGPT, Claude, Gemini, Perplexity, Apple Intelligence, Copilot — and that the absence of a single dominant gatekeeper is what keeps the middleman tax low.
We could be wrong. But the work to be AI-friendly is also the work to be trustworthy on the open web. Either way, you end up owning your discoverability instead of renting it.
Find out where you stand.
$47 audit. 24-48 hours. 30-day money-back guarantee.