Studio Aki Hair is a 2-stylist salon in Shibuya with a strong Instagram presence (@studioakihair, ~3,200 followers based on what you shared) and clearly a real visual identity — your before/after posts clearly resonate with your audience. But your business has no actual website. For a customer searching "hair salon Shibuya English-speaking" on Google or asking ChatGPT, you don't appear — neither tool indexes Instagram profiles the way they index websites.

Your AI-readiness score is 30 / 100 — F, Critical: the foundation isn't weak in places, it's missing entirely on the discovery layer. The good news: this is the FASTEST scenario to fix. You already have great content and a brand — you just need a cheap website to host it on, properly indexed.

What's working:

• Strong Instagram presence with engaged followers — you understand visual marketing and the followers signal real demand. Most salons your size don't have this.
• Clear stylistic identity in your before/after content. Customers can see what you do.
• Active posting cadence — you've built the muscle of sharing your work consistently.

What's holding the business back:

• Instagram doesn't appear in Google search. When someone searches "hair salon Shibuya" on Google, Instagram profiles rarely surface — Google indexes individual posts but heavily favors websites with proper content, schema, and reviews.
• ChatGPT, Gemini, and Google AI Overviews can't recommend you. When someone asks an AI assistant "best hair salon in Shibuya for color," AIs draw answers from indexed websites — not from social profiles. You're invisible to that channel.
• No way to take bookings asynchronously. Customers DM on Instagram, you check messages between clients, you respond when you can. That's not a system that scales — and it's not the booking experience high-paying customers expect from a hair salon at your apparent positioning.
• No way to capture customer details for follow-up, retention, or repeat-booking nudges. Each customer is one Instagram DM that disappears once the booking is over.
• No English-language path. Shibuya has high concentration of English-speaking residents and tourists, and a real shortage of English-speaking salons. Your Japanese-only Instagram excludes a high-margin segment.

The right order is website → bookings → Google Business Profile → LINE. Doing #3 first without a website is workable but the website is what unlocks the conversion path: customer Googles → finds you → sees portfolio + English option → books. Without the website that flow breaks.